november was particularly strong, coming off the real devastation of sandy in october. we were hoping obviously to maintain that momentum going into december. we've been able to do that. as you note, champagne has been particularly strong. we see strength across a broad spectrum, not just in the champagne category, but in the high end spirits, in moderately priced good bordeaux wine from '09. so it's not just been, obviously, we're going to sell a lot of champagne in the last week getting ready for the holid holidays, but it's not just champagne. in the spirits category, notably at the higher end, higher in spirits like johnny walker blue have done immensely well. it's given us reason, i think, to be cautiously optimistic, still, going into the new year given that november and december have trended so strong for us. >>el with, chris, you know, it's interesting, maybe people, the money they once spent at the shopping mall now taking it to your stores and buying champagne and wine. i wonder when we talk about demand who your customer base is. are we talking about wall str